The Eyeball Nation Story

When I was a 7 years of age I was so drawn to play netball I disobeyed all my parents protective warnings and instead of taking the school bus home as usual I wandered down to the local park to join a netball team. Luckily a caring mother phoned my (now frantic) mother to explain where I was and encouraged her to allow me to join.

30 playing years later, I gave myself a 3 year break and then decided to get back into netball to take up coaching. I was concerned that my young, enthusiastic team and other girls in the club were wearing all kinds of coastal-cultural apparel and sport brands but nothing that truly represented netball. My disappointment was further enhanced on a shopping spree to update my own lacking, netball training wardrobe. Where was all the netball gear? I knew how much netball had empowered me from a shy young girl, through the mixed-up, trying-to-belong teenage years, to a business woman and I wanted my young charges to embrace their love of their sport the same way I did.

Inspired by my renewed love of this amazing and strong game, I setout to create wearable designs that made women, girls and men proud to be netballers, show it and be empowered by it!

Eyeball Nation is the only streetwear brand created specifically for netball.

I understand what it is to be a netballer whether a player, a coach, an umpire, an administrator or even a netballer parent. Eyeball Nation is where there is a coming together of a like-minded family of people, caring for each other in sport, the world community and sharing a vision – all working as a team.

Eyeball Nation not only lights a netballers passion for their sport through distinctively designed leisure gear but also encourages compassion on a world scale through our association with the charity group, Watoto, and the respectfully-designed philanthropic Netball Tours on offer through Globally Unified Netball, Eyeball Nation's charity sector.

Its all about love. Hopefully it shows.

Welcome to Eyeball Nation.

ABN 57 594 718 422

PO Box 232

WARNERS BAY NSW 2282 AUSTRALIA

T: +61 2 4965 8179

Please CONTACT US by clicking here.

OUR VISION

Eyeball Nation designs and delivers the best, creatively distinctive netball leisure gear for millions of netball families across the globe. We design to inspire generations of netballers to become more of who they are and we give back to bring the gift of love to needy communities across the globe through the game of netball, the power of TEAM and the pursuit of freedom.

OUR MISSION

To inspire all generations of netball lovers to celebrate their passion, their sport, their gender and their world and for all to Play Inspired! To make a difference with our Vision by inspiring a healthy, balanced lifestyle, empowering women to become great leaders and helping others achieve the same.

OUR VALUES

Empathy	We choose to identify with, understand and communicate with our customers, staff and the global community
Yearn	We believe in, and pursue avenues for, action to create a better world
Enjoy	We value play, laughter, freedom and sportsmanship
Balance	We believe our family and sporting life are as important as our work life
Achieve	We continue to strive, learn and grow therefore we are winners
Listen	We pay attention to the ideas and comments of our customers and staff, embracing creativity from all sources
Love	We are passionate about netball and the global community and demonstrate this through our designs, our Vision, our Mission and our actions

WHO WE ARE

Eyeball Nation is the creation of Creative Director, Graphic Designer and avid Netballer, Trudé Yen. As a soloprenuer in her Graphic Design business, Studio Teto, in the beautiful Lake Macquarie area of NSW, Australia she has been able to incorporate over 20 years design experience into the development of the Eyeball Nation brand. Eyeball Nation is the merger of her two greatest passions, design and netball.

Overall, Trudé played netball in Newcastle (NSW, Australia) for 35 years playing A level in every year, represented Newcastle for seven consecutive years in State Championships and has captained the Newcastle Netball Association Masters Team. She has recently achieved her Intermediate Coaching Level and continues to pursue her love of coaching.