About Us
Everything you wanted to know but were afraid to ask.
Eyeball Nation is built on inspiration from YOU. Your passion, creativity, friendship, sportsmanship, loyalty and dedication and the camaraderie you display all combine to inspire the true meaning of being an Eyeball Nation native – a Netballer.
Its about respect for the spirit, trust in oneself and loyalty to the team around you. Its a raw passion that excites and unites us. It holds our friendships, our families, our glories and our defeats and is intrinsically entwined around the one thing that brings us all together time and time again; Netball.
Its all about love. Hopefully it shows.
Welcome to Eyeball Nation.
ABN 57 594 718 422
PO Box 232
WARNERS BAY NSW 2282
AUSTRALIA
P: +61 2 4965 8179
E: Please CONTACT US by clicking here.

OUR VISION
To be the number one netball apparel brand on netball enthusiasts backs around the world, to inspire the netball world with our netball clothing and our strategy to bring the gift of love and the game of netball to needy communities across the globe.
OUR MISSION
OUR VALUES

WHO WE ARE
Eyeball Nation is the creation of Graphic Designer and avid Netballer, Trudé Yen. As a soloprenuer in her Graphic Design business, Studio Teto, in the beautiful Lake Macquarie area of NSW, Australia she has been able to incorporate her 20 years design experience into the development of the Eyeball Nation brand. Eyeball Nation is the merger of her two greatest passions, design and netball.
Overall, Trudé played netball in Newcastle (NSW, Australia) for 35 years playing A level in every year, represented Newcastle for seven consecutive years in State Championships and has captained the Newcastle Netball Association Masters Team. She has recently achieved her Intermediate Coaching Level and continues to pursue her love of coaching.
Tony Yen has an extensive management and corporate background with over 25 years of sales and marketing experience in industries including insurance, airlines, hospitality and tourism. Through Tony’s sporting acumen and broad knowledge of business he understands what inspires success.
Tony is a sports fanatic and would happily watch two galahs play a game as long as there was a ball involved somewhere. He was captain of his school basketball team, played rugby union, would love to be better at golf and still plays competition tennis. Although Tony has never played netball, he says if he had another life he’d be a goal defence.
Its all about love. Hopefully it shows.
Welcome to Eyeball Nation.
ABN 57 594 718 422
PO Box 232
WARNERS BAY NSW 2282
AUSTRALIA
P: +61 2 4965 8179
E: Please CONTACT US by clicking here.

OUR VISION
To be the number one netball apparel brand on netball enthusiasts backs around the world, to inspire the netball world with our netball clothing and our strategy to bring the gift of love and the game of netball to needy communities across the globe.
OUR MISSION
To inspire all generations of netball lovers to celebrate their passion, their sport, their gender and their world and for all to Play Inspired! To make a difference with our Vision by inspiring a healthy, balanced lifestyle that forms the basis to feel empowered in your own life.
OUR VALUES
| Empathy | We choose to identify with, understand and communicate with our customers, staff and the global community |
| Yearn | We believe in, and pursue avenues for, action to create a better world |
| Enjoy | We value play, laughter, freedom and sportsmanship |
| Balance | We believe our family and sporting life are as important as our work life |
| Achieve | We continue to strive, learn and grow therefore we are winners |
| Listen | We pay attention to the ideas and comments of our customers and staff, embracing creativity from all sources |
| Love | We are passionate about netball and the global community and demonstrate this through our brand identity and development |

WHO WE ARE
Eyeball Nation is the creation of Graphic Designer and avid Netballer, Trudé Yen. As a soloprenuer in her Graphic Design business, Studio Teto, in the beautiful Lake Macquarie area of NSW, Australia she has been able to incorporate her 20 years design experience into the development of the Eyeball Nation brand. Eyeball Nation is the merger of her two greatest passions, design and netball.
Overall, Trudé played netball in Newcastle (NSW, Australia) for 35 years playing A level in every year, represented Newcastle for seven consecutive years in State Championships and has captained the Newcastle Netball Association Masters Team. She has recently achieved her Intermediate Coaching Level and continues to pursue her love of coaching.
Tony Yen has an extensive management and corporate background with over 25 years of sales and marketing experience in industries including insurance, airlines, hospitality and tourism. Through Tony’s sporting acumen and broad knowledge of business he understands what inspires success.
Tony is a sports fanatic and would happily watch two galahs play a game as long as there was a ball involved somewhere. He was captain of his school basketball team, played rugby union, would love to be better at golf and still plays competition tennis. Although Tony has never played netball, he says if he had another life he’d be a goal defence.



